IDENTIFYING KEY FACULTY
It is vital to the success of your program that you identify "key"
faculty (i.e. those faculty who have the esteem and respect of their peers).
These faculty will be your ambassadors and will be the foundation of your center's
image to other faculty/administration. Think quality, not quantity.
Resist the temptations of the "numbers game"- lots of students and doing lots of hours.
Excellent Faculty:
- are involved in the leadership of the Faculty Senate or in their departments as Chairs or Co-chairs.
- have won institutional awards for service to the college or to students.
- sit on influential committees or boards (inside and outside the university).
- are esteemed by other faculty- ask faculty to give you suggestions on who to contact.
- are respected by students- ask them, talk to your student government association, perhaps they have a
special award to recognize outstanding faculty (and staff)
HOW TO RECRUIT FACULTY
Regardless of how strong your institution's commitment is to your center,
marketing and publicity is the name of the game. Obviously, the less your institution
is committed to your center, the more aggressive you need to be to make progress.
During your first year (or two), you need to be very high profile.
- Develop a campus-wide survey on community service and service-learning. See who's out there and what they are doing.
- Develop a one-hour workshop on service-learning. Make it short, clear, and give them time to talk and share. Have food.
- Create a newsletter or newspaper on your new center and distribute to all faculty and staff.
- Speak in faculty meetings and committees. Whenever and wherever faculty gather, make a point of being there.
- Set-up one-on-one meetings. This is one of the most effective tools you have at your disposal. Go in there with concrete
examples. Inspire them. Listen to them. Begin to create those relationships which will pay dividends for years to come.
- After you establish ties with faculty, have lunch talks (you buy!) and pick their brains. Ask for their help. Ask!
- Volunteer for campus committees/boards and advisory councils. A great place to make on-campus contacts.
HOW TO WIN OVER FACULTY
Faculty are people too. And like people, they are susceptible to the same fears and apprehensions which you feel: the risk of standing out; of getting involved in a project or event which, if it goes down the toilet, will damage their reputation; they fear the risk of stepping on toes; the risk of change and daring to do it differently; and the risk of wasting their personal, professional, and their students' time. You must establish yourself as "the expert."
You will win the respect and trust of faculty if you are:
- well versed, knowledgeable, confident, honest, and energetic about your center and about service-learning!
- able to INSPIRE! Enthusiasm. Belief. Use syllabi from comparable colleges and inspire a bit of professional jealousy.
- able to help faculty feel that incorporating service into their courses is the easiest thing in the world to do.
- tender-footed around curricular matters- DON'T make demands or tell 'em how it should be.
- be sensitive to the existing institutional climate, pressures, and priorities which faculty must deal with.
- able to generate INCENTIVES: positive press, awards, info. on grants, free trip to conferences/seminars, promotion of their
course to generate FTE's, and recognition for them and the courses they teach.
- able to win the trust and respect of upper level administrators. Send them updates and positive memos to recognize faculty.
- able to help them see the benefits of S.L. (taking on new roles, seeing students exciting and the classroom energized, personal
connections with students, learning from their students, greater student
involvement in discussions, new relevance of subject...).
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