The Great Eskimo Vocabulary Hoax

Here are some excerpts from Geoffrey Pullman's excellent essay, The Great Eskimo Vocabulary Hoax. Pullman makes an important point about his essay: "the [essay] isn't about Eskimo lexicography at all, though I'm sure it will be taken to be. What it's actually about is intellectual sloth."
Geoffrey Pullman (1991): "The Great Eskimo Vocabulary Hoax and Other Irreverant Essays on the Study of Language." Chicago, IL: University of Chicago Press, p. 166-9

Eskimo Words for 'Snow'
Some time in the future, and it may be soon, you will be told by someone that Eskimos have many or dozens or scores or hundreds of words for snow. You, gentle reader, must decide here and now whether you are going to let them get away with it. . . . 
The last time it happened (other than through the medium of print) was in July 1988 at the University of California's Irvine campus, where I was attending the university's annual Management Institute. Not just one lecturer but two of them somehow (don't ask me how) worked the Eskimological falsehood into their tediuous presentations on management psychology and administrative problem-solving. The first time I attempted to demur and was glared at by lecturer and classmates alike; the second time, discretion for once getting the upper hand over valor, I just held my face in my hands for a minute, then quietly closed my binder and crept out of the room.
Don't be a coward like me. Stand up and tell the speaker this: C.W. Schult-Lorentzen's Dictionary of the West Greenlandic Eskimo Language (1927) gives just two possible relevant roots: qanik, meaning 'snow in the air', or 'snowflake', and aput, meaning 'snow on the ground'. Then add that you would be interested to know if the speaker can cite any more.
This will not make you the most popular person in the room. It will have an effect roughly comparable to pouring fifty gallons of thick oatmeal into a harpsichord during a baroque recital. But it will strike a blow for truth, responsibility, and standards of evidence in linguistics.