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F.I.U. Library Home | About F.I.U. Libraries | Research |
Business Information Center:
This icon next to a linked source indicates a subscription database or other online resource. You must be a current student or employee of F.I.U. to make use of this source of information.
This icon next to a linked source indicates a free or partly free website unaffiliated with FIU. Researchers should use these sites with caution; the producers are totally responsible for their content and charges.
This icon next to a source indicates a book or other paper source. Check the location indicator and call number.
| Item | Availability | Notes |
|---|---|---|
 Broad-coverage Sources: |
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Business and Company Resource Centervia GaleNet |
1980-date | |
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Encyclopedia of Public Relations
(or, via Sage eReference if you are off campus.) |
2004 | "Some may wonder why public relations is a deserving topic for the extensive analysis it receives in this encyclopedia. After all, many might think, it is “just PR.” ...Public relations does not slink into the corner because it is dismissed. It is there to be seen and to exert influence. Thus, engaged and thoughtful analysis of the profession may be required before a final opinion is formed on the ethics and societal role of the practice....The Encyclopedia of Public Relations may serve some as a primer. Others may find refreshing or even disappointing comments and concerns. However, we hope the book advances the dialogue that can make the profession ever more healthy." [caaiac] |
| Articles about Marketing: |
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ABI Inform
via ProQuest |
1971-date | Indexes 1800+ scholarly and trade journals in all business-related fields, many full-text including Wall Street Journal. Includes links from article abstracts to Hoovers' company profiles. [caaiai] |
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Berkeley Electronic Press
via BE Press |
2000-date | Electronic-only journals published in the fields of Economic Analysis & Policy, Macroeconomics, Theoretical Economics, Business and Politics, Agricultural & Food Industrial Organization, Review of Marketing Science, and Studies in Nonlinear Dynamics and Econometrics. Included in ABI Inform, above. [caaiba] |
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Business and Industry
via GaleNet |
1994-date | Indexes 1200+ trade journals and selected industry-related documents. |
| Business NewsBank
via NewsBank InfoWeb |
1993-date | Produces articles from the business sections of hundreds of local U.S. newspapers as well as some local business journals. [caaiba] |
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Wall Street Journal
via ProQuest |
1986-present | |
| Business File ASAP
via Galenet |
1996-date | Indexes 1000+ scholarly and trade journals, popular magazines, and newspapers in business and industry. [caaiai] |
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Wilson Business Full Text
via FirstSearch |
1986-date | Indexes around 600 major magazines in business-related fields. [caaiai] |
| Demographics & Market Analysis:
U.S. Demographics Florida Demographics See also: BIC Statistics page, especially for non-U.S. national statistics bureaus. |
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Global Market Information Database (GMID) via Euromonitor |
Current | This very large database includes both analytical reports and statistical data, especially about consumer markets. In addition to data presentations, provides search capabilities for country, consumer, industry, and major transnational corporation information and reports. [caaiba] |
|
SourceOECD
via OECD |
Current | Provides full-text access to OECD's (Organization for Economic Co-operation and Development) monographs, periodicals, and statistical databases. See website OECD Statistics Portal, listed below, for sources free to everyone (and not included in this subscription database.) [caaiba] |
|
Statistical Universe via Lexis/Nexis |
Current | Indexes statistical data from U.S. and state governments, international organizations, professional, and other organizations. Includes full text for U.S. federal statistics. [caaiba] |
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TableBase
via GaleNet/RDS |
1996-present. | Contains published tabular statistical data on companies, industries, markets, products, and demographics. It is international in scope and covers more than 90 industries. [ ] caaiba |
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United Nations Common Database (UNCDB) via United Nations Statistical Division |
1951 - current | Includes more than 450 statistical series for countries from around the world covering a wide range of economic and socio-demographic topics.
Do not select "log in", use other links in the left menu for access. |
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World Development Indicators World Bank |
1960 - present | Includes approximately 800 indicators of development for more than 220 countries. Organized into six sections: World View, People, Environment, Economy, States and Markets, and Global Links. |
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OECD Statistics Portal
via (OECD: Organization for Economic Cooperation and Development.) |
Check url date | Includes access to free statistics, a set of four statistical glossaries, and many other related materials. While many statistics are available for free through the portal, the OECD also has Source OECD, which is a subscription database of books, periodicals, and statistics, listed above. [caaiah] |
|
Population Reference Bureau
via Population Reference Bureau |
Check url date | An international source of data on population trends and demographics. Includes links to 3 other websites of the PRB: Center for Public Information on Population Research, Interagency Gender Working Group, and Population and Health InfoShare. Available in English, French, and Spanish. [caaiah] |
Statistical Resources on the Web
via via University of Michigan Documents Center |
Check site url for date | Provides a categorized list of sources of statistics on the web. [caaiah] |
|
World Development Reports
via World Bank |
Check url date | This annual report from the World Bank is in PDF. It includes narrative and statistics. [caaiah] |
| U.S. Demographics & Marketing Data: |
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Demographics USA: County Edition Green Library DESK HC106.7.S9 via Claritas (Formerly, Survey of Buying Power) |
Current year; older in REF |
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The Sourcebook of ZIP Code Demographics
Green Library DESK HA203.S66 via ESRI |
Current year; older in UGEN |
An annual publication arranged by state then ZIP code. For each ZIP, it includes population, growth, households, families, race %, age distribution, median age, household income distribution, median household income, home value base, home value distribution, financial services, home improvements & furnishings, entertainment expenditures, and personal expenditures. All data is at the ZIP code level, with a state summary. |
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Statistical Abstract of the United States
Green Library DESK HA202.U5 via U.S. Census Bureau |
Current year; older in DOCS |
An annual publication containing data tables for many statistics on the U.S., some broken down by state and SMSA. It does include a section on "Comparative International Statistics." Please Note: The index gives the table number, not the page number. |
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Black Americans: A Statistical Sourcebook
Green Library REF E1855.B512 2006 via Information Publications |
2006 | Contains tables of statistics arranged by the general categories of "Demographics & Characteristics of the Population," "Vital Statistics & Health," "Education," "Government, Elections, & Public Opinion," "Crime, Law Enforcement, & Corrections," "The Labor Force, Employment, & Unemployment," "Earnings, Income, Poverty, & Wealth," and "Special Topics." Most tables provide comparative data for either "White," "All Races," or both. [caahba] |
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American Factfinder
via U.S. Bureau of the Census |
Check url date | A federal government site providing statistics on the United States demographics. Includes a glossary of census and demographic terms. [caaiah] |
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Career Guide to Industries
via U.S. Bureau of Labor Statistics |
Check URL date | "For dozens of different kinds of industries—such as educational services, health care, and motor vehicle and parts manufacturing —the Career Guide to Industries tells you about: occupations in the industry; training and advancement; earnings; expected job prospects; working conditions. In addition, the Career Guide gives you links to information about the job market in each State and more." [caaiaj] |
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ERsys
via ERsys.com |
Check URL date | A commercial guide to information about places in the U.S. Provides maps, media, demographics, education and school district data, links (including commercial advertisements), environment, housing, labor, quality of life components, transportation, current weather, etc. [caaiah] |
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Pew Internet and American Life Project
via Pew Research Center |
Check URL date | "The Pew Internet & American Life Project produces reports that explore the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life. The Project aims to be an authoritative source on the evolution of the internet through collection of data and analysis of real-world developments as they affect the virtual world." [caaiba] |
|
American Generations: Who They Are. How They Live. What They Think. American Incomes: Demographics of Who Has Money. The American Marketplace: Demographics and Spending Patterns. American Men: Who They Are & How They Live.
American Men and Women: Demographics of the Sexes. American Women: Who They Are & How They Live. Best Customers: Demographics of Consumer Demand. Household Spending: Who Spends How Much on What. Who's Buying for the Home: Who Spends How Much on Products and Services for the Home? via New Strategist Publications |
Dates vary by title | These books present detailed demographics on U.S. consumers in focussed presentations, as indicated by the individual titles. [caaiba] |
| Florida Demographics & Marketing Data:
(But see also the Florida sections of sources in U.S. Demographics, above.) |
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Florida Statistical Abstract Green Library DESK HA311.F55 via University of Florida |
Current year; older in DOCS |
An annual publication containing data tables for many statistics on Florida. Please Note: The index gives the table number, not the page number. |
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Market Profile Analysis: Miami, FL Green Library DESK HC108.M5M62 via D&B/Claritas |
Current year; older in REF |
This annual publication gives demographics by census tract, but arranged by ZIP code. The population census data includes population factors (population, households, population by age, households by size), household factors (# of households, median income, estimated income distribution, median home value, housing percentages, length of residence), and education & labor force factors (population, educationa attainment for population over 25 years, and % of population over age 16 in labor force.) Business demographics are reported by industry & occupational factors and business market factors (# of employees by NAICS name and # of companies by # of employees for each NAICS name.) [caaiba] |
Consumer Information & Product Evaluations: See also: Demographics & Market Analysis, above; Advertising Reference, below;
 and Community Evaluations & Costs on the Business Reference Shelf page. |
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Household Products Database
via National Library of Medicine |
Check url date | "Health & Safety Information on Household Products: What's under your kitchen sink, in your garage, in your bathroom, and on the shelves in your laundry room? Learn more about what's in these products, about potential health effects, and about safety and handling. Information in the Household Products Database is taken from a variety of publicly available sources, including brand-specific labels and Material Safety Data Sheets (MSDS) prepared by manufacturers." The site has a topical page by product categories as well as a searches by specific chemical ingredients, manufacturers, health effects, and product names. [caaiba] |
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Brands and Their Companies
Green Library REF T223.V4A22 via Thomsom/Gale |
Current | A directory by brand name with the owner of each brand. It also has a directory of the owners and their addresses. [caaiba] |
| Advertising and Media Directories : |
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World Press Encyclopedia
(or, via Gale Virtual Reference Library if you are off campus.) |
2007 | "This comprehensive survey of press and electronic media covers over 200 countries and their systems. Arranged alphabetically by country, entries include overview and background, economic framework, general characteristics, number and type of media, press laws, censorship issues, state-press relations, education and training in journalism, and more." [caaiac] |
|
Ulrich's International Periodical Directory
via Bowker (online)
Green Library DESK Z6941.U5 |
Current | The directory of scholarly journals, popular magazines, newspapers, and other periodicals currently available in print and online. For each title, includes publishing and editorial information, subsciption pricing, as well as where the title is indexed, both in print and online databases. Includes whether the journal is refereed, which online databases include the text, advertising price per page, basic demographics of audience, and contacts. [caaiba] |
|
The Advertising Red Books Green Library REF HF5805.S7 Green Library REF HF5805.S72 Green Library REF HF5805.S73 via Lexis/Nexis |
Current | These volumes include a listing of advertisers, their budgets, and who (in-house or commercial advertising company) handles their advertising accounts, as well as a directory of advertising agencies with their main clients and budgets. Includes several indexes, including by brand name. |
|
Brands and Their Companies
Green Library REF T223.V4A22 via Thomsom/Gale |
Current | A directory by brand name with the owner of each brand. It also has a directory of the owners and their addresses. [caaiba] |
|
Broadcasting Cable Yearbook.
Green Library REF HF6146.R3B73 via Broadcasting & Cable. |
Current year | Lists U.S. & Canadian television and radio stations, and cable providers, as well as related services. For stations, gives Nielsen DMA rankings and statistics by market city, in addition to personnel and broadcasting data in main entry. [caaiba] |
|
Direct Marketing Market Place
Green Library REF HF5415.1.D57 via National Register |
Current year | A directory of direct marketing companies, arranged by products. [caaiba] |
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Gale Directory of Publications and Broadcast Media.
Green Library REF Z6951.A97 via Gale |
Current year | Lists serial publications and broadcast stations by state & city, along with contact data, circulation/audience data, and (occassionally) basic advertising rates. [caaiba] |
|
Handbook of Marketing Scales, 2nd. ed.
Green Library REF HF5415.3.B323 via Sage |
1999 | "Multi-item measures for marketing and consumer behavior research." [caaiba] |
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Publishers' International ISBN Directory.
Green Library REF Z282.P71 via K.G. Saur. |
Current year | Lists publishers by country and their address, email, and ISBN. Third volume lists publishers by ISBN. [caaiba] |
|
Television & Cable Factbook.
Green Library REF TK6646.T4 via Warren Communications. |
Current year | Lists U.S. & Canadian television stations and cable providers, as well as related services. For television, a full page for each station gives address, email and website, location of facilities & antenna, any specialization, and primary personnel. Some television entries include selected advertising rates and Nielsen Data. This entry also includes a map showing reception quality. Cable volumes give providers by city and what options they offer, including cost. [caaiba] |
| Advertising Reference & History |
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Advertising Slogans of America
Green Library REF HF6135.S53 1984 via Scarecrow |
1984 | Brief entries arranged by brand, with cross-references from company and products. [caaiba] |
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American Slogans 1949
Green Library REF HF6135.S86 via Paebar Co. |
1949 | Arranged by product and then alphabetically by first word of slogan. [caaiba] |
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The Effective Echo
Green Library REF HF5828.N62 via SLA |
1970 | Subtitled, "A Dictionary of Advertising Slogan," the slogans are arranged by product type then alphabetically. [caaiba] |
|
Encyclopedia of Consumer Brands
Green Library REF HF5415.3.E527 1994 via ITP |
1994 | This 3 volume work is arranged by general type of product (vol. 1, Consumable products; vol. 2, Personal products; vol. 3, Durable goods) then by company/brand name. Each article gives how the brand/product originated, its history, and current company and advertising information. [caaiba] |
| Advertising & Marketing Dictionaries |
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Sales glossary
via JustSell.com/Give More Media |
Check url date | Among the many things offered via "JustSell.com" is this glossary of sales talk. [caaiba] |
|
Diccionario de Marketing
Green Library REF HF5415.C25 1995 via Universidad de Deusto |
1995 | Each entry in Spanish has the English, French, & German equivalents, plus a description of the concept. There are also indexes by the English, French, and German terms. [caaiba] |
|
Dictionary of Marketing
Green Library REF HF5415.K615 via Gower |
1995 | Includes definitions and diagrams. [caaiba] |
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Dictionary of Marketing & Advertising
Green Library REF HF5415.R577 via Wiley |
1995 | Compiled by Jerry M. Rosenberg, the main marketing dictionary. [caaiba] |
|
Dictionary of Marketing Terms, 2nd.
Green Library REF HF5415.4874 via American Marketing Association |
1995 | In addition to the defined terms, includes a bibliography. [caaiba] |
|
Encyclopedic Dictionary of Selling
Green Library REF HF5438.25.G374 via Prentice-Hall |
1994 | In addition to definitions and extensive articles, includes diagrams and examples. [caaiba] |
This page created and maintained by Steve Morris,
Business & Legal Research Specialist, Reference & Instructional Services Dept.
Steven and Dorothea Green Library Florida International University 
Miami, Florida 33199 |
Content & Links Last Updated :
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busctrmktg.html 20040421