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FIU subscription database   This icon next to a linked source indicates a subscription database or other online resource.   You must be a current student or employee of F.I.U. to make use of this source of information.

Unaffiliated web site   This icon next to a linked source indicates a free or partly free website unaffiliated with FIU.  Researchers should use these sites with caution; the producers are totally responsible for their content and charges.

Library reference book   This icon next to a source indicates a book or other paper source.  Check the location indicator and call number.

See also: BIC Statistics & Statistical Sources for demographics and other statistical data.

Page index:   - Broad sources - Published Articles -
Demographics & market analysis:  American demographics & markets - Florida demographics) -
- Consumer info & product evaluation - Agency & media directories -
- Advertising references - Advertising & marketing dictionaries -
- (Bottom of page) - Brief Business Glossary (popup window) -

Item Availability Notes
Return to the top of the page.Broad-coverage Sources:
Library subscription database Business and Company Resource Center
  via GaleNet		 1980-date   Indexes 1000+ scholarly and trade journals, popular magazines, and newspapers in business and industry. Also includes company profiles, company brand information, rankings, investment reports, company histories, and more.
Library subscription database Encyclopedia of Public Relations
(or, via Sage eReference if you are off campus.)		 2004   "Some may wonder why public relations is a deserving topic for the extensive analysis it receives in this encyclopedia. After all, many might think, it is “just PR.”  ...Public relations does not slink into the corner because it is dismissed.  It is there to be seen and to exert influence.  Thus, engaged and thoughtful analysis of the profession may be required before a final opinion is formed on the ethics and societal role of the practice....The Encyclopedia of Public Relations may serve some as a primer.  Others may find refreshing or even disappointing comments and concerns.  However, we hope the book advances the dialogue that can make the profession ever more healthy."        [caaiac] 
Return to the top of the page.Articles about Marketing:
Library subscription database ABI Inform
  via ProQuest		 1971-date   Indexes 1400+ scholarly and trade journals in accounting and all business-related fields.
Library subscription database Berkeley Electronic Press
  via BE Press		 2000-date   Electronic-only journals published in the fields of Economic Analysis & Policy, Macroeconomics, Theoretical Economics, Business and Politics, Agricultural & Food Industrial Organization, Review of Marketing Science, and Studies in Nonlinear Dynamics and Econometrics.
Library subscription database Business and Industry
  via GaleNet		 1994-date   Indexes 1200+ trade journals and selected industry-related documents.
Library subscription databaseBusiness NewsBank
  via NewsBank InfoWeb		 1993-date   Produces articles from the business sections of 400+ U.S. newspapers as well as many local business journals.
Library subscription database Wall Street Journal
  via ProQuest		 1986-present   Contains citations, abstracts, and full-text articles from the Wall Street Journal.  For older materials, used WSJ microfilm in Gov. Docs. area or access Wall Street Journal Historical File.
Library subscription databaseBusiness File ASAP
  via Galenet		 1996-date   Indexes 1000+ scholarly and trade journals, popular magazines, and newspapers in business and industry.  Included in Gale Business & Company Resource Center, above
Library subscription database Wilson Business Full Text
  via FirstSearch		 1986-date   Indexes 345+ major magazines in business.
Return to the top of the page.Demographics & Market Analysis:
      U.S. Demographics       Florida Demographics       See also:  BIC Statistics page, especially for non-U.S. national statistics bureaus.
Library subscription database Global Market Information Database (GMID)
via Euromonitor		 Current   This very large database includes both analytical reports and statistical data, especially about consumer markets.  In addition to data presentations, provides search capabilities for country, consumer, industry, and major transnational corporation information and reports.    During the transition of this new database, printing and downloading capabilities are temporarily disabled. 
Library subscription database SourceOECD
via OECD		 Current   Provides full-text access to OECD's (Organization for Economic Co-operation and Development) monographs, periodicals, and statistical databases.  See website OECD Statistics Portal, listed below, for sources free to anyone.
Library subscription database Statistical Universe
  via Lexis/Nexis		 Current   Indexes statistical data from U.S. and state governments, international organizations, professional, and other organizations.  Includes full text for U.S. federal statistics.
Library subscription database TableBase
  via GaleNet/RDS		 1996-present.   Contains published tabular statistical data on companies, industries, markets, products, and demographics. It is international in scope and covers more than 90 industries.
Library subscription database United Nations Common Database (UNCDB)
via United Nations Statistical Division		 1951 - current   Includes more than 450 statistical series for countries from around the world covering a wide range of economic and socio-demographic topics.
Do not select "log in", use other links in the left menu for access.
Library subscription database World Development Indicators
World Bank		 1960 - present   Includes approximately 800 indicators of development for more than 220 countries.  Organized into six sections:  World View, People, Environment, Economy, States and Markets, and Global Links.
Library print source/microfilmed European Marketing Data & Statistics
Green Library DESK HA1107.E87
  via Euromonitor		 Current year;
1975 - last year, REF		   Contains business and population demographics by country/region.  The first section of each volume gives an introduction to each country with basic statistics.  Following that are tables by topic with breakdown of data by country.  It is suggested that you begin with the index in the back of the book to find the appropriate tables.
Library print source/microfilmed International Marketing Data & Statistics
Green Library DESK HA42.I56
  via Euromonitor		 Current year;
1983 - last year, REF
Website not affiliated with FIU. OECD Statistics Portal
via (OECD: Organization for Economic Cooperation and Development.)		 Check url date   Includes access to free statistics, a statistical glossary, and many other related materials. While many statistics are available for free through the portal, the OECD also has Source OECD, which is a subscription database of books, periodicals, and statistics, listed above.
Website not affiliated with FIU. Population Reference Bureau
via Population Reference Bureau		 Check url date   An international source of data on population trends and demographics.
Website link Statistical Resources on the Web
  via University of Michigan Documents Center		 Check date on URL page.   Provides a categorized list of sources of statistics on the web.
Website not affiliated with FIU. World Development Report
via World Bank		 Check url date   This annual report from the World Bank is in PDF.  It includes narrative and statistics.
Return to the top of the page.U.S. Demographics & Marketing Data:
Library print source/microfilmed Commercial Atlas & Marketing Guide
Green Library RRF G1201.G1R3
via Rand McNally		 Current year;
older in UGEN		   An annual publication with maps showing states, counties, and cities with populations over 25,000, state maps with counties and county seats, demographics and consumer data, and much more information about trade on the country level.
Library print source/microfilmed Demographics USA:  County Edition
Green Library DESK HC106.7.S9
  via Claritas
(Formerly, Survey of Buying Power)		 Current year;
older in REF		   This annual has 15 sections of statistics listed by county within each state.  Data ranges from DMA size to population, consumption, and labor to business establishments.  Most data is reported at the county level, with state totals.  One section gives a state and regional summary of data, another gives data by metropolitan area with national ranking.  Basic demographics includes population, households, and estimated buying power.  Then follow several sections giving greater breakdowns of such things as age and sex, household data, retail sales, 5-year projections, buying power, business establishments and employment data, and occupational data.
Library print source/microfilmed The Sourcebook of ZIP Code Demographics
Green Library DESK HA203.S66
ESRI		 Current year;
older in UGEN		   An annual publication arranged by state then ZIP code.  For each ZIP, it includes population, growth, households, families, race %, age distribution, median age, household income distribution, median household income, home value base, home value distribution, financial services, home improvements & furnishings, entertainment expenditures, and personal expenditures.  All data is at the ZIP code level, with a state summary.
Library print source/microfilmed Statistical Abstract of the United States
Green Library DESK HA202.U5
  via U.S. Census Bureau		 Current year;
older in DOCS		   An annual publication containing data tables for many statistics on the U.S., some broken down by state and SMSA.  It does include a section on "Comparative International Statistics."  Please Note:  The index gives the table number, not the page number.
Library subscription annual Black Americans:  A Statistical Sourcebook
Green Library REF E1855.B512 2006
via Information Publications		 2006   Contains tables of statistics arranged by the general categories of "Demographics & Characteristics of the Population," "Vital Statistics & Health," "Education," "Government, Elections, & Public Opinion," "Crime, Law Enforcement, & Corrections," "The Labor Force, Employment, & Unemployment," "Earnings, Income, Poverty, & Wealth," and "Special Topics."  Most tables provide comparative data for either "White," "All Races," or both.        [caahba] 
Website not affiliated with FIU. American Factfinder

via U.S. Bureau of the Census		 Check url date   A federal government site providing statistics on the United States demographics.
Website not affiliated with FIU. Bureau of Labor Statistics

via U.S. Dept. of Labor		 Check url date   A U.S. government site providing statistics on the United States work force and related factors.
Web site unaffiliated with FIU ERsys
via ERsys.com		 Check URL date   A guide to information about places in the U.S.  Provides maps, media, demographics, education and school district data, links (including commercial advertisements), environment, housing, labor, quality of life components, transportation, current weather, etc.        [caahba] 
Web site unaffiliated with FIU Pew Internet and American Life Project
via Pew Research Center		 Check URL date   "The Pew Internet & American Life Project produces reports that explore the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life.  The Project aims to be an authoritative source on the evolution of the internet through collection of data and analysis of real-world developments as they affect the virtual world."        [caahba] 
Library print source/microfilmed

American Generations: Who They Are. How They Live. What They Think.
Green Library REF HC110.C6M545 2000.

American Incomes: Demographics of Who Has Money.
Green Library REF HC110.I5A447 1999.

The American Marketplace: Demographics and Spending Patterns.
Green Library REF HA214.R87 2001.

American Men and Women: Demographics of the Sexes.
Green Library REF HB1755.A3 2000.

American Women: Who They Are & How They Live.
Green Library REF HQ1421.A486 1997.

Best Customers: Demographics of Consumer Demand.
Green Library REF HC110.C6R87 1999.

Household Spending: Who Spends How Much on What.
Green Library REF HC110.C6H596 1999.

Who's Buying for the Home: Who Spends How Much on Products and Services for the Home?
Green Library REF HD9971.U6W56 1996.


  via New Strategist Publications		 Dates vary by title   These books present detailed demographics on U.S. consumers in focussed presentations, as indicated by the individual titles.
Return to the top of the page.Florida Demographics & Marketing Data:
(But see also the Florida sections of sources
    in U.S. Demographics, above.)
Library print source/microfilmed Florida Statistical Abstract
Green Library DESK HA311.F55
  via University of Florida		 Current year;
older in DOCS		   An annual publication containing data tables for many statistics on Florida.  Please Note:  The index gives the table number, not the page number.
Library print source/microfilmed Market Profile Analysis: Miami, FL
Green Library DESK HC108.M5M62
  via D&B/Claritas		 Current year;
older in REF		   This annual publication gives demographics by census tract, but arranged by ZIP code.  The population census data includes population factors (population, households, population by age, households by size), household factors (# of households, median income, estimated income distribution, median home value, housing percentages, length of residence), and education & labor force factors (population, educationa attainment for population over 25 years, and % of population over age 16 in labor force.)  Business demographics are reported by industry & occupational factors and business market factors (# of employees by NAICS name and # of companies by # of employees for each NAICS name.)
Return to the top of the page.Consumer Information & Product Evaluations:        See also:  Demographics & Market Analysis, above; Advertising Reference, below;
and Community Evaluations & Costs on the Business Reference Shelf page.
Website not affiliated with FIU. Household Products Database

via National Library of Medicine		 Check url date   "Health & Safety Information on Household Products:  What's under your kitchen sink, in your garage, in your bathroom, and on the shelves in your laundry room?  Learn more about what's in these products, about potential health effects, and about safety and handling.  Information in the Household Products Database is taken from a variety of publicly available sources, including brand-specific labels and Material Safety Data Sheets (MSDS) prepared by manufacturers."  The site has a topical page by product categories as well as a search by specific chemical ingredients.         [caahba] 
Library print source/microfilmed Brands and Their Companies
Green Library RRF T223.V4A22
  via Thomsom/Gale		 Current   A directory by brand name with the owner of each brand.  It also has a directory of the owners and their addresses.
Library print source/microfilmed Consumer Reports
Green Library PER TX335.A1 C6
  via Consumers Union		 Current   The premier product evaluation report in the United States, this magazine (with an annual book) covers various products tested each month.        [caahba] 
Return to the top of the page.Advertising and Media Directories :
Library subscription web resource World Press Encyclopedia
(or, via Gale Virtual Reference Library if you are off campus.)		 2007   "This comprehensive survey of press and electronic media covers over 200 countries and their systems.  Arranged alphabetically by country, entries include overview and background, economic framework, general characteristics, number and type of media, press laws, censorship issues, state-press relations, education and training in journalism, and more."        [caaiac] 
Library subscription database Ulrich's International Periodical Directory
Library print source/microfilmed   via Bowker (online)
  Green Library DESK Z6941.U5		 Current   The directory of scholarly journals, popular magazines, newspapers, and other periodicals currently available in print and online.  For each title, includes publishing and editorial information, subsciption pricing, as well as where the title is indexed, both in print and online databases.  Includes whether the journal is refereed, which online databases include the text, advertising price per page, basic demographics of audience, and contacts. 
Library print source/microfilmed The Advertising Red Books
Green Library REF HF5805.S7
Green Library REF HF5805.S72
Green Library REF HF5805.S73
  via Lexis/Nexis		 Current   These volumes include a listing of advertisers, their budgets, and who (in-house or commercial advertising company) handles their advertising accounts, as well as a directory of advertising agencies with their main clients and budgets.  Includes several indexes, including by brand name.
Library print source/microfilmed Brands and Their Companies
Green Library RRF T223.V4A22
  via Thomsom/Gale		 Current   A directory by brand name with the owner of each brand.  It also has a directory of the owners and their addresses.
Library reference book Broadcasting Cable Yearbook.
Green Library REF HF6146.R3B73
via Broadcasting & Cable.		 Current year   Lists U.S. & Canadian television and radio stations, and cable providers, as well as related services.  For stations, gives Nielsen DMA rankings and statistics by market city, in addition to personnel and broadcasting data in main entry.
Library print source/microfilmed Direct Marketing Market Place
Green Library REF 5415.1.D57
  via National Register		 Current year   A directory of direct marketing companies, arranged by products.
Library reference book Gale Directory of Publications and Broadcast Media.
Green Library RRF Z6951.A97
via Gale		 Current year   Lists serial publications and broadcast stations by state & city, along with contact data, circulation/audience data, and (occassionally) basic advertising rates.
Library print source/microfilmed Greenbook
Green Library REF 5415.2,G69
  via American Marketing Association		 2000   A worldwide directory of market research companies.
Library print source/microfilmed Handbook of Marketing Scales, 2nd. ed.
Green Library REF 5415.3.B323
  via Sage		 1999   "Mulit-item measures for marketing and consumer behavior research."
Library reference book Publishers' International ISBN Directory.
Green Library REF Z282.P71
via K.G. Saur.		 Current year   Lists publishers by country and their address, email, and ISBN.  Third volume lists publishers by ISBN.
Library reference book Television & Cable Factbook.
Green Library REF TK6646.T4
via Warren Communications.		 Current year   Lists U.S. & Canadian television stations and cable providers, as well as related services.  For television, a full page for each station gives address, email and website, location of facilities & antenna, any specialization, and primary personnel.  Some television entries include selected advertising rates and Nielsen Data.  This entry also includes a map showing reception quality. Cable volumes give providers by city and what options they offer, including cost.
Return to the top of the page.Advertising Reference & History
Library print source/microfilmed Advertising Slogans of America
Green Library REF HF6135.S53 1984
  via Scarecrow		 1984   Brief entries arranged by brand, with cross-references from company and products.
Library print source/microfilmed American Slogans 1949
Green Library REF HF6135.S86
  via Paebar Co.		 1949   Arranged by product and then alphabetically by first word of slogan.
Library print source/microfilmed The Effective Echo
Green Library REF HF5828.N62
  via SLA		 1970   Subtitled, "A Dictionary of Advertising Slogan," the slogans are arranged by product type then alphabetically.
Library print source/microfilmed Encyclopedia of Consumer Brands
Green Library REF HF5415.3.E527 1994
  via ITP		 1994   This 3 volume work is arranged by general type of product (vol. 1, Consumable products; vol. 2, Personal products; vol. 3, Durable goods) then by company/brand name.  Each article gives how the brand/product originated, its history, and current company and advertising information.
Return to the top of the page.Advertising & Marketing Dictionaries
Library print source/microfilmed Diccionario de Marketing
Green Library REF HF5415.C25 1995
  via Universidad de Deusto		 1995   Each entry in Spanish has the English, French, & German equivalents, plus a description of the concept.  There are also indexes by the English, French, and German terms.
Library print source/microfilmed Dictionary of Marketing
Green Library REF HF5415.K615
  via Gower		 1995   Includes definitions and diagrams.
Library print source/microfilmed Dictionary of Marketing & Advertising
Green Library REF HF5415.R577
  via Wiley		 1995   Compiled by Jerry M. Rosenberg.
Library print source/microfilmed Dictionary of Marketing Terms, 2nd.
Green Library REF HF5415.4874
  via American Marketing Association		 1995   In addition to the defined terms, includes a bibliography.
Library print source/microfilmed Encyclopedic Dictionary of Selling
Green Library REF HF5438.25.G374
  via Prentice-Hall		 1994   In addition to definitions and extensive articles, includes diagrams and examples.

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This page created and maintained by Steve Morris,
Business & Legal Research Specialist,
Reference & Instructional Services Dept.
Steven and Dorothea Green Library
Florida International University
Miami, Florida 33199

 
BIC:  Marketing & Advertising Resources
URL:  www.fiu.edu/~morriss/bic/busctrmktg.html

    Content & Links Last Updated :  
        February 20, 2008

 

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