MARKETING RESOURCES
 

A Guide to Sources at the Green Library, University Park

[Print version]
Advertising and Public Relations Directories Databases Indexes Statistics, Florida
Bibliographies Demographic Research
see also: Statistics		 Industry Resources Statistics, U.S.
Communication & Media Directories Dictionaries & Encyclopedias Media Directories Trade Associations
Company Directories Florida Statistics Rankings U.S. Rankings
Consumer Information General Marketing & Demographic Information Research Guides U.S. Statistics

 

Return to the top of the page.

indexes

(Anything in this section without a call number is a database, available from the Library's web site.)

ABI Inform. ProQuest.

Business ASAP.  Included in:  Business and Company Resource Center.

Business & Industry.

Investext.

Business NewsBank.

Population Index. A&I HB848.P6.

PsycInfo.

Social Sciences Index. A&I H1.S63.

Statistical  Masterfile, CD databases and via Statistical Universe

Business Periodical Index. H.W. Wilson Co. A&I HF5001.B845; superceded by Wilson Business Abstracts.

Wall Street Journal Online, available from 1986 to present; also included in ABI Inform, above.

Wall Street Journal Index. A&I HG1.W26.  (Includes daily DJI prices.)

 

Return to the top of the page.

bibliographies & research guides

Business Information Sources. Lorna M. Daniells. DESK HF5351.D35.

Consumer Market Research Handbook. REF HF5415.2.C62 1988.

Finding Statistics Online. REF HA335.B47 1998.

Handbook of Research Design and Social Measurement. REF H62.M44 1991.

Insider's Guide to Demographic Know-How. REF HF5415.2.I535.

Marketing Information. REF HF5415.124.M36 1987.

Prentice-Hall Directory of Online Business Information. REF HF54.56.E54 1996.

Thunderbird Guide to International Business Resources on the WWW. REF HF54.56.D43 1997.

World Directory of Business Information Web Sites 2002. REF HF54.56.W67 2002.

FIU Library's Businet: Index to Internet Resources for Business Research and Studies.

 

Return to the top of the page.

dictionaries   encyclopedias

Diccionario de Marketing. REF HF5415.C25 1995.

Dictionary of Marketing and Advertising. REF HF5415.R577 1995.

Dictionary of Marketing Terms. REF HF5415.D4874 1995.

Field Guide to Marketing. REF HF5415.H5257 1994.

Pocket Guide to Advertising. REF HF5803.K56 1989.

North American Industry Classification Schedule.  REF DESK HF1042.N67 1998 and on web at URL:  http://www.census.gov/epcd/www/naics.html
Replaces SIC Manual.

 

Return to the top of the page.

U. S. company & trade information

 

Return to the top of the page.

trade associations:

Encyclopedia of Associations. RRF AS22.E5.

Encyclopedia of Associations:Regional, State, & Local Organizations. RRF AS22.E53.

National Trade and Professional Associations in the United States. RRF HD2425.D53.

Return to the top of the page.

company directories & information, general:

Standard reports of corporations:

a. Annual report to stockholders. (1979 - present).
b. Annual report on form 10-K. (1979 - present).
c. Proxy report. (1986 - present)

FIU/University Park Library has these three reports  for all U.S. companies  reporting to the S.E.C.  Before1989, these reports are available on microfiche.  Most are available through Mergent Online from approximately 1995/1999 onward.

Million Dollar Directory. RRF HC102.D8.

Dun's Directory of Service Companies. RRF HD9981.3.D7.

Directory  of Florida Industries.  DESK T12.F6.

Reference Book of Corporate Managements. RRF HD2745.D85.

Brands and Their Companies. RRF T223.V4A22.

Thomas  Register  of  American  Manufacturers  and  Thomas  Catalog File. Thomas Publishing Co. RRF T12.T6 and on web at URL:  http://www.thomasregister.com/.

Sheldon's Retail & Phelon's Resident Buyer's Directory. REF HG5429.3.S52  1998.

Standard & Poor's Register. Standard & Poor. Via S&P Net Advantage or RRF HG4057.A4.

The Sales, Prospecting & Territory Planning Directory. REF HG4057.A464 1990.

Return to the top of the page.

advertising & public relations:

The Direct Marketing Marketplace. REF HF5415.1.D57.

Greenbook:  International Directory of Marketing Research Companies and Services. REF HF5415.2.G69 1999/2000.

O'Dwyer's Directory of Public Relations Firms. REF HM263.O37 1993.

Standard  Directory of Advertisers.  REF HF5805.S7.

Standard  Directory of Advertising  Agencies.  REF HF5805.S72.

Return to the top of the page.

communication & media:

Broadcasting Yearbook. REF HF6146.R3B73.

Editor & Publisher Market Guide. DESK HF5905.E38.

The Gale Directory of Publications and Broadcast Media. RRFZ6951.A97.

Literary Market Place. DESK PN161.L53.

Newsletter Directory. REF PN4888.N48 1987.

Publishers, Distributors, and Wholesalers Index.

Television and Cable Factbook. REF TK6646.T4.

Working Press of the Nation. REF Z6951.W6.

Writer's Market. DESK PN101.W83.

 

Return to the top of the page.

industry resources

 

Industry Surveys. Current available online in S&P Net Advantage; Older issues: BUS HG4921.S8.

The Value Line Investment Survey.   (Back issues on microfiche, MIC HG4501.V26.)

Industry Norms & Key Business Ratios, Library ed. Dun & Bradstreet. DESK HD2785.I5; former Key Business Ratios, REF HD2785.K49.

RMA Annual Statement Studies. DESK HF5681.B2R65.

 

Return to the top of the page.

general marketing & demographic information

 

Census of Population and Housing.  URL:  http://purl.access.gpo.gov/GPO/LPS2877.

National Trade Data Bank (NTDB). DOC DESK and via STAT-USA.

Rand McNally Commercial Atlas and Marketing Guide. RRF G1201.G1R3; older issues in MAP Collection.

The Sourcebook of ZIP Code Demographics. DESK HA203.S66.

Demographics USA:  County Edition. DESK HC106.7.S9;  former Survey of Buying Power Data Service, REF HC106.7.S9.

U.S. Hispanic Market Survey. DESK HC110.C6U545.

 

Return to the top of the page.

United States statistics

 

Census of Population and Housing. URL:  http://purl.access.gpo.gov/GPO/LPS4457.

County Business Patterns.. URL:  http://purl.access.gpo.gov/GPO/LPS2877.

U.S. Imports/Exports of Merchandise. CD at DOC DESK.

Statistical Abstract of the United States. DESK HA202.U5.

Historical  Statistics of the United States Colonial Times to 1970. Bureau of the Census, Dept. of Commerce. DOC C3.134/2:H62.

International Historical Statistics: The Americas. REF HA175.M55.

International Marketing Data and Statistics. DESK HA42.I56; older in REF.

State and Metropolitan Area Data Book. URL:  http://purl.access.gpo.gov/GPO/LPS2647.

Almanac of the 50 States. REF HA203.A5.

CRB Commodity Year Book. REF HF1041.C56.

Economic Indicators. DOC Y4.EC7.

Economic Indicators Handbook. DESK HC101.E26 1998.

PPI Detailed Report, former Producer Prices Indexes. DOC L2.61.

Producer price index:  http://purl.access.gpo.gov/GPO/LPS22281;
Prices and living conditions:  http://purl.access.gpo.gov/GPO/LPS22282;
Archived data:  http://purl.access.gpo.gov/GPO/LPS1881.

Survey of Current Business. PER HC101.S9 and URL:  http://purl.access.gpo.gov/GPO/LPS1730.

United States Exports to World. URL:  http://www.gtis.com/state/fiu.cfm.

World Trade Atlas. CD at DOC DESK; partially replaced by United States Exports, above.

 

Return to the top of the page.

U.S. ratings & rankings

 

America's Top-Rated Cities. REF HT123.A669 1996.

America's Top-Rated Smaller Cities. REF HT123.A6692 1996/1997.

The Buy-It-Right Business Products Guide. REF HF5437.K7 1998.

Gallup Poll Tuesday briefing. REF HM261.A1G34.

Inter-City Cost of Living Index. REF HD6977.C63.

New Book of American Rankings. REF HA214.N49 1998.

The New Rating Guide to Life in America's Small Cities. REF HT123.H49 1997.

Places Rated Almanac. REF HN60.S284.

The Rating Guide to Life in America's Fifty States. REF HN60.T49 1994.

 

Return to the top of the page.

consumer information

 

American Generations: Who They Are. How They Live. What They Think. REF HC110.C6M545 2000.

American Incomes: Demographics of Who Has Money.  REF HC110.I5A447 1999.

The American Marketplace:  Demographics and Spending Patterns. REF HA214.R87 2001.

American Men and Women: Demographics of the Sexes. REF HB1755.A3 2000.

American Women:  Who They Are & How They Live. REF HQ1421.A486 1997.

Best Customers:  Demographics of Consumer Demand. REF HC110.C6R87 1999.

Consumer Sourcebook. REF HC110.C63C638 1998/1999.

Hispanic Americans:  A Statistical Sourcebook.  REF E184.S75H5655 2003.

Household Spending:  Who Spends How Much on What. REF HC110.C6H596 1999.

Who's Buying for the Home: Who Spends How Much on Products and Services for the Home? REF HD9971.U6W56 1996.

 

Return to the top of the page.

Florida statistics

Atlas of Florida. DOC DESK FSU.A 8:A 75/996.

Florida Long-Term Economic Forecast. REF HC107.76.F66.

Florida Municipal Profiles. REF HA311.F547 1997/1998.

Florida Statistical Abstract. DESK HA311.F55.

Market Profile Analysis: Miami, Fl, SMSA. DESK HC108.M5M62; older in REF.

 

For International Marketing resources, use the International Business Culture and Marketing guide.

Return to the top of the page.

LOCATION SYMBOLS

A&I = Abstracts & Indexes (2nd flr) ERC = Electronic Research Ctr (2nd flr east)
AV = Audio-Visuals Desk (5th flr) MIC = Microforms (2nd flr)
BUS = Business Services (2nd flr) REF = Reference Collection (2nd flr east)
DESK = Ref. desk (2nd flr) RES = Reserve Room (2nd flr lobby)
DOC = Government Documents(2nd flr south) RRF = Ready Reference (2nd flr east)
DOCS DESK = Government Docs. Desk(2nd flr south) UGEN = General Collection (5th-7th floors)
Business Research Guide Index Steve Morris' Page FIU Library Home Page Florida International University Home Page

      This page created and maintained by Steve Morris,
       Business & Legal Specialist,
       Reference & Instructional Services Dept.
       Green Library
       Florida International University

This Page Last Updated          

URL:   http://www.fiu.edu/~morriss/Guides/mktg0.html

99MKTG.BIB 19990826 srm