The Impact and Length of Time in the U.S. on Spanish Language Usage - A Possible Explanation for the New Wave of English Language Media. Rose, P. and De La Maza, M. International Academy of Business Disciplines Yearbook, 1997.

Practitioner Opinions and Interest Regarding Integrated Marketing Communications in Selected Latin American Countries. Journal of Marketing Communications, Special Issue on Integrated Marketing Communications,

Communication Professionals: A New Market for Continuing Higher Education. Miller, D. and Rose, P. Journal of Continuing Higher Education, 43, 1, Winter 1995. pp. 32-43

Merging Advertising and PR: Integrated Marketing Communications. Rose, P. and Miller, D. Journalism Educator, 49, 3, Summer 1994. pp. 52-63.

Identifying Target Audiences for Graduate Programs Among Mid-Career Communications Professionals. Miller, D. and Rose, P. Journal of Marketing for Higher Education, Vol. 5, No. 1, 1994, pp.. 109-125.

Environmental and Managerial Factors in Export-led Development: An Explorative Test of Porter's Competitive Advantage of Nations. Dominguez, L., Rose, P., and Sequeira, C. Journal of Macromarketing, Fall 1993. pp. 5-21.

Media and M&Ms, published in the AEJMC Advertising Division Newsletter, Spring 1993

Practitioners' Educational Needs in a Prototypical Small Market: Further Justification for Integrated Communications: Advertising and Public Relations. Rose, P. and Miller, D. Journalism Educator, Vol. 48, No. 1, Spring 1993, pp.. 20-27.

Hispanic Acculturation/Assimilation - The Need for an Emic Perspective, published in the Proceedings of the American Academy of Advertising, San Antonio, Texas. March, 1992, pp.. 1-6.

Spanish Language Advertising: Are Service/Retail Corporations Really Committee, published in the Proceedings of the 5th Hispanic Symposium on Business and the Economy, South Padre Island, Texas. February, 1991, pp.. 63-68.

Advertising Strategy - an encyclopedia submission for History of the Mass Media in the United States: An Encyclopedia, Margaret A. Blanchard, Editor, Garland Publishing, to be published early 1998.

Direct Mail - an encyclopedia submission for History of the Mass Media in the United States: An Encyclopedia, Margaret A. Blanchard, Editor, Garland Publishing, to be published early 1998 Accent on career opportunities. Robbs, B. and Rose, P. Advertising Age, Vol. 69, No.7, February 16, 1998, Forum, p 20.

Integrated Communications: A Look at Reality Instead of Theory. Miller, D. and Rose, P. Public Relations Quarterly, Vol. 39, No. 1, Spring 1994, pp.. 13-16.

Guide to Surviving the Hazards of College Teaching for Newly Minted Ph.Ds and other Unsuspecting Folk. Multi-authored with M. Cooper, J. Homes and other members of the AAA Placement & Faculty Development Committee. American Academy of Advertising, April 1993, p. 13.

Top Line Findings: National Survey on Professional Training and Training Needs of Minorities, Fall 1993. (This plus 9 local market reports sent to AAF chapters who participated in survey).

The Impact and Length of Time in the U.S. on Spanish Language Usage - A Possible Explanation for the New Wave of English Language Media. Rose, P. and De La Maza, M. A refereed paper presented at the International Academy of Business Disciplines, Orlando, FL., April 1997

The Impact of Age of Immigration and Length of Time in the US on South Florida Immigrants’ Use of Spanish Language Media. Co-authored with Maylinn de la Maza. A refereed paper presented at the Association for Education in Journalism and Mass Communication, Anaheim, CA. August 1996.

Market Integration in the Americas: A Look at some Requisite Conditions. Multi-authored with Luis Dominguez, Jose Exprua and Fernando Robles. A refereed paper presented at the Fifth International Conference on Marketing & Development, Beijing, China, June 1995.

Integrated Marketing Communications: Does it Apply in Latin America. A refereed paper presented at the Integrated Marketing Communications Conference held in conjunction with the American Academy of Advertising and the Southern Marketing Association. Norfolk, VA. March, 1995.

Hispanic Acculturation/Assimilation - The Need for an Emic Perspective. A refereed paper presented at the American Academy of Advertising, San Antonio, Texas, March, 1992.

Integrated Communications: A New Role and Challenge for Public Relations Educators, co-authored with Debra Miller, a refereed paper presented at the 44th National Conference of the Public Relations Society of America, November 5, 1991.

Spanish Language Advertising: Are Service/Retail Corporations Really Committed, a refereed paper presented at the 5th Hispanic Symposium on Business and the Economy, South Padre Island, Texas, February, 1991.

Integrating Integrated Marketing Communication (IMC) into the Corporation and Classroom: An Update. An invited panel participant sponsored by the Advertising and Public Relations Division of the Association for Education in Journalism and Mass Communication, 80th Annual Convention, Chicago, IL, July, 1997.

Should Liquor and Cigarettes Be Advertised to Ethnic Audiences. An invited panel participant sponsored by the PF&R Division of the Association for Education in Journalism and Mass Communication, 78th Annual Convention, Washington, D.C., August, 1995.

Bringing Latin America into the Classroom. A panel discussion with Roberts, M. and Tharp M. at the International Advertising Pre-conference Program of the America Academy of Advertising, Norfolk, VA. March, 1995.

Country of Origin Effects: How Much of an Issue for Export-Led Development? An invited panel participant at the Balas Conference, Miami, Fl, April, 1994.

Hispanic Acculturation/Assimilation: Is It Happening? Does it Really Matter?, an invited paper presented at the Academy of Marketing Science Conference, May 31, 1991.

A Report on Impressions and Coverage of Direct Marketing on College Campuses, an invited paper presented at the Direct Marketing Association's Agency Leaders' Meeting, February, 1991