Public Relations Program Sheet

REQUIRED INTRODUCTORY COURSE (3 CR. HRS)

MMC 3602 MASS MEDIA AND SOCIETY (3)

MMC 3003 MASS COMMUNICATION ORIENTATION (0)

MMC 3104 WRITING STRATEGIES (3) (Prereq: Grammar Test)

MMC 4200 MASS COMMUNICATION LAW & ETHICS (3)

REQUIRED DEPARTMENTAL COURSES (24 CR. HRS.)

ADV 3000 PRINCIPLES OF ADVERTISING (3)

PUR 3000 PRINCIPLES OF PUBLIC RELATIONS (3)

PUR 3200 CREATIVE CONCEPTS (3) (EFFECTIVE FALL 2000)

PUR 4100 WRITING FOR PUBLIC RELATIONS (3) (Prereq: PUR 3000 & MMC 3104)

PUR 4101 PUBLICATION EDITING & DESIGN (3) (Prereq: MMC 3104 & PUR 3000 & PUR 4100)

PUR 4106 ADVANCED PUBLIC RELATIONS WRITING (3) (Prereq: MMC 3104 & PUR 3000 & PUR 4100)

MMC 4609 PUBLIC OPINION & MASS MEDIA (3) (Prereq: MMC 3104 & PUR 3000)

MMC 4410 INTEGRATED COMMUNICATION CAMPAIGN (3)

(Prereq: PUR 4101, PUR 4106, ADV 3000, MMC 4609)

ONE DEPARTMENTAL ELECTIVE FROM THE FOLLOWING (3 CR. HRS)

PUR 4934 PUBLIC RELATIONS SEMINAR (3)

(Prereq: MMC 3104, ADV 3000, PUR 3000, & PUR 4100 or ADV 3200)

MMC 4936 SPECIAL TOPICS (3)

MMC 4945 INTERNSHIP (3) (Prereq: Faculty Advisor’s Approval)

UPPER DIVISION LIBERAL ARTS ELECTIVES (12 CR. HRS)

Select one upper division course (3000/4000 level) from each area.

SPEECH COMMUNICATIONS - SPC 4445 ** (3) (EFFECTIVE SUMMER 2000)

** IF 1000/2000 ALREADY TAKEN, MAY TAKE VISUAL ARTS, POLITICAL SCIENCE, OR INT'L RELATIONS

ECONOMICS* (3)

AMERICAN/ENGLISH LITERATURE(3)

PSYCHOLOGY (3)

*If 1000/2000 already taken, may take Sociology/Anthropology courses.

AREA OF CONCENTRATION – UPPER DIVISION (15 CR. HRS.)

Select upper division courses (3000/4000 level) only.

Do not duplicate courses selected in liberal arts electives above

Do not take MAR 4323, MAR 4613, MAR 4333. (EFFECTIVE SUMMER 2000)

NOTE: OTHER NON-SJMC COURSES MAY BE NEEDED FOR GRADUATION.