Integrated Communications:
Advertising & Public Relations
Graduate Program Sheet

Although advertising and public relations professionals continue to work in separate professions and belong to different professional groups, many of their communication tasks are similar. Additionally, many client organizations have placed both disciplines under the marketing function.

Corporations and non-profits have always been responsible for the totality of communications, and it is the smaller agencies, in smaller markets, which have been providing integrated services for years. The program is based on the needs of the market.

• ADV 6805 - Creative Advertising & Public Relations Execution (3)
• MMC5445 - Applied Research Methods in the Mass Media(3)
• MMC6402 - Theories of Mass Communication(3)
• MMC 6503 - The Literature of Integrated Communication (3)
• MMC 6635 - Contemporary Issues in Mass Communications (3)
• PUR 5406 - Multi-Cultural Communication (3)
• PUR 5607 - Advertising & Public Relations Management (3)
• PUR 5806 - Integrated Advertising & Public Relations, Planning and Evaluation (3)
• PUR 6935 - Advanced Advertising & Public Relations Seminar (3)
• Two (3) credit electives in: Marketing, Management and Behavioral Theory, chosen in conjunction with the graduate coordinator.

In addition to the above requirements each student must complete a Professional Project or Thesis.