Definition of Prefixes:

ADV 6355 Advertising and Society (3). The relationship between advertising, economic, political, moral, and ethical issues. (Offered at least once a year).

ADV 6805 Creative Advertising and Public Relations Execution (3). Writing and visualization relevant to developing creative executions for integrated communications problems. Prerequisite: PUR 5806. (Offered at least once a year).

JOU 5806 Student Media Advising (3). Designed to assist teachers and advisers of journalism at the high school and junior college level this course emphasizes the technical aspects of producing student newspapers, yearbooks, and magazines, as well as the legal and ethical considerations facing today's adviser. In addition, attention is given to matters pertaining to curriculum and methodology for effective journalistic instruction, (Offered at least once a year).

JOU 6196 Advanced Writing Techniques (3). Techniques of creative . journalistic writing, including description, narration, anecdote, point of view. Prerequisite: Graduate standing.

JOU 6197 Advanced Reporting Techniques (3). Intensive instruction in how to find accurate and printable facts, with emphasis on use of public records. Prerequisite: Graduate standing.

JOU 6198 Advanced Public Affairs Reporting (3). A journalist's examination of how to report urban government and the forces shaping public policy and decision-making. Prerequisite: Graduate standing.

JOU 6199 Judicial System Reporting (3). A journalist's examination of the judicial system, from police headquarters to the courtroom. Prerequisite: Graduate standing.

JOU 6931 Seminar on Special Topics (3). Instruction in specialized areas of journalism. (Offered of least once a year).

MMC 5207 Ethical and Legal Foundations of the Student Press (3). Examines ethical and legal foundations underlying the operation of the student press on American campuses, stressing both rights and responsibilities and how to organize publications to protect both. (Offered at least once a year).

MMC 5545 Applied Research Methods in the Mass Media (3). An advanced course in the acquisition and use of secondary data, including media data, as well as the design , execution and utilization of research studies. Students will conduct an original proprietary study. Prerequisite: STA 3013 or equivalent. (Offered at least once a year).

MMC 5932 Special Topics Seminar (3). A variable topic seminar dealing with issues of interest to the community. Examples are rights of high school journalists, cable TV, the use of computers in creative communication. (Offered at least once a year).

MMC 6402 Theories of Mass Communication (3). Examines theories and processes of mass communication as well as media responsibility to society and the social and ethical responsibility of communicators. (Offered at least once a year).

MMC 6635 Contemporary Issues in Mass Communication (3). Contemporary issues regarding media responsibility to society and the social responsibility of communicators. Analysis and evaluation of media ethics and performance. Prerequisite: Graduate standing. (Offered at least once a year).

MMC 6950 Mass Communication Professional Project (3). The professional project is designed to demonstrate the student's excellence in an area of communication study. Must be completed within one calendar year. Prerequisites: Completion of all required courses. Completion of 27 credit hours and permission of instructor. (Offered at least once a year).

PUR 5406 Multi-Cultural Communications (3). Explores the multi-cultural dimensions of communications with diverse audiences both internationally and within the United States. Prerequisite: JOU 5806 and ADV 6805.

PUR 5607 Advertising and Public Relations Management (3). Operations and objectives of integrated advertising and public relations activities and programs utilizing case studies on budgeting, ethics, media planning/relations, promotions and direct marketing. Prerequisite: PUR 5806. (Offered at least once a year).

PUR 5806 Integrated Advertising and Public Relations Planning and Evaluation (3). Advanced study in developing, planning and evaluating strategic integrated communications programs and campaigns. Prerequisite: Permission of instructor. (Offered at least once a year).

PUR 6935 Advanced Public Relations Seminar (3). A series of readings, discussions and presentations immerse students in contemporary Issues in Advertising and Public Relations. Prerequisites: PUR 5607 and PUR 5806 or permission of instructor. (Offered at least once a year).

RTV 5806 Telecommunication Management Structures (3). Intensive study of telecommunication management problems, theory of same, solutions of some through practical application and examination of case studies. Prerequisite: Graduate standing.

RTV 5935 Seminar In International Comparative Broadcasting Systems (3). Introduction to international telecommunication systems with special emphasis on broadcasting. Comparison with other countries. Prerequisite: Graduate standing or permission of instructor.

RTV 5936 Seminar in New Mass Communication Technologies (3). Discussion of new communication technologies and their influence on the society. Prerequisite: Graduate standing.

RTV 6309 Advanced Broadcast News (3). Advanced techniques, principles and issues of reporting for the electronic media, from spot news to documentaries. Prerequisite: Graduate standing.

RTV 6465C Field Production Practicum (3). The student will be responsible for the organization and complete pre-production, production, and post-production of his/her project(s). Prerequisite: Graduate standing.

RTV 6468C Studio Production Practicum (3). The student will be responsible for the organization and complete pre-production, production and post-production of his/her project(s). Will also be required to do directing and I.D. work. Prerequisite: Graduate standing.

RTV 6937 Seminar in Telecommunication Policies and Planning (3). Introduction to national and international telecommunication policies, with emphasis on planning and decision making. Prerequisite: Graduate standing.

VIC 5205 Trends in Graphics and Design (3). Design principles and how they relate to trends in student and professional media, Including newspapers, magazines and yearbooks. Deals with graphics, packaging, typography and modern design. (Offered at least once a year).