Mass Communication

Spanish Language Journalism

(15 Credits)

The objective of the professional certificate in Spanish Language Journalism is to develop skills and techniques that will allow working journalists to be more responsive to the demands of their profession as well as the opportunity to become more familiar with Spanish-language journalism in general. The focus of the program will be on reading, writing, and thinking. All courses will be taught in Spanish. Some courses may be offered off campus.

Interested Students should contact Mario Diament at 305-919-5601for additional information.

Student Media Advising

(15 Credits)

This professional certificate program is designed primarily for journalism teachers and for student media advisers on all levels and for those aspiring to the profession. This program will satisfy the requirements of certification, re-certification or incentive credits for current public school teachers in the field.

The Certificate in Student Media Advising requires 15 credits to be taken as follows

Required Courses

JOU 5806 Student Publication Supervision (3 Credits)

MMC 5207 Ethical and Legal Foundations of the Student Press (3 Credits)

VIC 5205 Trends in Graphics and Design (3 Credits)

Elective Courses

Students must take two of the following:

RTV 5936 Seminar in New Communication Technologies (3 Credits)

MMC 6402 Theories of Mass Communication (3 Credits)

MMC 6635 Contemporary Issues in Mass Communication (3 Credits)

PUR 4101 Publications Editing and Design (3 Credits)

JOU 4208 Magazine Editing and Production (3 Credits)

Or

Other courses upon approval of the faculty advisor.

Media Management

(15 Credits)

This 15 credit certificate will provide basic information about the Television Management field and provide tools necessary to prepare students for entry level management positions.

Required Courses

RTV 3000 Principles of Television (3 Credits)

MMC 3250 Media Management (3 Credits)

RTV 3500 Programming Theory (3 Credits)

MMC 4262 New Technologies (3 Credits)

MMC 4200 Mass Communication Law & Ethics (3 Credits)

Integrated Communications Advertising & Public Relations

(15 Credits)

ADV 6805 Creative Advertising and Public Relations Execution (3 Credits)

PUR 5602 Integrated Communications Pro Seminar (0 Credits)

PUR 5607 Advertising and Public Relations Management (3 Credits)

PUR 5806 Integrated Advertising and Public Relations, Planning and Evaluation (3 Credits)

Plus any two of the following:

MMC 5445 Applied Research Methods in the Mass Media (3 Credits)

MMC 6635 Contemporary Issues in Mass Communication (3 Credits)

PUR 5406 Multi-Cultural Communication (3 Credits)

PUR 6935 Advanced Advertising and Public Relations Seminar (3 Credits)