Definition of Prefixes:

ADV 3000 Principles of Advertising (3). Comprehensive survey of basic principles and practices of advertising emphasizing creative/media strategy decision processes and historical, social, economic, and social influences.

ADV 3200 Creative Concepts (3). Introduction to copywriting, graphic design and print production. Emphasis on terminology as well as message construction relative to strategy, style, and format.

ADV 3500 Advertising Strategy Research (3). Nature and application of research utilized in advertising. Emphasis on gathering and analyzing primary and secondary data to determine situation analysis and advertising strategies. Prerequisites: MMC 3101 and ADV 3000.

ADV 4100 Advanced Print Concepts (3). Advanced copywriting and graphic design. Lab exercises focusing on concept, layout, type specification and mechanical preparation of print advertising, including outdoor and direct response. Prerequisite: ADV 3000, ADV 3200, and MMC 3101.

ADV 4103 Radio/TV Concepts (3). Theory and practice of producing advertising for radio and TV. Includes production of a radio and/or TV commercial. Prerequisites: MMC 3100, ADV 3000, ADV 3200.

ADV 4300 Media Planning (3). Planning, execution, and control of advertising media programs. Emphasis on characteristics of the media, buying and selling processes, and methods and techniques used in campaign planning. Prerequisite: ADV 3000, MMC 3101.

ADV 4930 Advertising Seminar (3). A variable topics seminar dealing with one selected area of advertising, such as international advertising, media sales, advertising in the service sector. Prerequisites: ADV 3500, and ADV 4300 or ADV 4100 and ADV 4103.

JOU 3003 Principles of Journalism (3). Study and discussion of the historical, ethical and legal principles of journalism in America.

JOU 3113L Newsroom (3). Instruction and practice in the fundamentals of news writing, reporting and interviewing, Prerequisites: MMC 3101 and JOU 3003.

JOU 3117 Print News Reporting (3). Advanced instruction and practice in news writing, reporting and interviewing for print media. Prerequisite. JOU 3113L.

JOU 3121 Data Base and Public Records (1). Understanding of database and printed records access and use in reporting. Corequisite: JOU 3113L.

JOU 3300 Feature Writing (3). Writing the feature story: human interest, trends, personality profiles, sidebars, backgrounders, color. Prerequisite: JOU 3113L, JOU 3117, RTV 3300.

JOU 3312 Specialty Journalism (1). Seminars in such topics as investigative, political, business, sports, or minority reporting, and editorials and commentary. Must be taken three times. Prerequisite: JOU 3003.

JOU 3320 Reporting in a Multi-Ethnic Community (1). Learning the political, social and economic backgrounds of ethnic communities in an urban area to improve the reporting of news from those populations and neighborhoods. Corequisite: JOU 3113.

JOU 4004 Perspectives in Mass Media (3). Examination of contemporary issues in journalism, including legal, moral, and ethical questions and the impact of news on society. Must be taken in the senior year.

JOU 4108 In-Depth Reporting (3). Advanced instruction and practice in researching, reporting and writing a variety of complex news stories. Prerequisite: JOU 3113L, JOU 3117, RTV 3300.

JOU 4208 Magazine Editing and Production (3). Develops skill in writing, editing and design, and a knowledge of planning, typography and graphics. Attention is given to developing formats, selecting copy, photos, graphics, and type.

JOU 4946 Broadcast Journalism Internship (1). On-the-job learning in news radio or TV newsrooms or wire service and magazines. Prerequisite: RTV 3320. Corequisite: RTV 4323 or RTV 4324.

JOU 5806 Student Media Advising (3). Designed to assist teachers and advisers of journalism at the high school and junior college level, this course emphasizes the technical aspects of producing student newspapers, yearbooks, and magazines, as well as the legal and ethical considerations facing today's adviser. In addition, attention is given to matters pertaining to curriculum and methodology for effective journalistic instruction.

MMC 3101 Writing Strategies for Reaching a Mass Audience (3). An advanced writing course that applies creative thinking techniques, especially in the generation of ideas for mass media presentation, as well as the careful and compelling use of language.

MMC 3250 Media Management (3). Reviews the organization of radio, TV, magazine, and newspaper enterprises.

MMC 3602 Mass Media and Society (3). Investigation of the role played in the U.S. by the mass communication media as a cultural, social, informational, economic, political, and educational force. The interrelationship of all media and their potential impact on the collective population will be studied.

MMC 4200 Mass Communication Law and Ethics (3). An in-depth examination of legal and ethical issues confronting professional communicators. Focus on the responsibilities and rights of communicators and the implications for a society entering the 21st century.

MMC 4253 Advanced Media Management (3). A senior level course dealing with case studies of media organizations. Prerequisite: MMC 3250.

MMC 4262 New Technologies of Communication (3). The principal emphasis is upon new technologies in the industry. Prerequisite: RTV 3000.

MMC 4302 Comparative Systems of Mass Communication (3). An examination of various national and international mass communication systems and the elements which determine the type of systems currently operating throughout the world. Prerequisite: RTV 3000.

MMC 4410 Integrated Communications Campaigns (3). Advanced course emphasizing all aspects in developing fully integrated advertising. Prerequisites: All sequence requirements except elective and/or seminars.

MMC 4500 Media History (3). Development of American media from beginnings in Europe to present day; freedom of the press and its relationships to economic, political, and social trends in society.

MMC 4609 Public Opinion and the Mass Media (3). Study of the communication process, persuasion, and attitude change. Explores the methods of measuring, analyzing, changing, and/or maintaining the public opinion for socially acceptable causes. Prerequisite: MMC 3101.

MMC 4613 Effects of the Mass Media (3). Reviews the effects of the media, with special attention to children, minorities, terrorism, and Third World countries.

MMC 4661 Race, Multi-culturalism and the Mass Media (3). A critical review of the role at the mass media as it relates to ethnic, religious, and social minorities in a pluralistic society.

MMC 4905 Independent Study (1-3). Specialized intensive study in an area of special interest to the student. Consent of instructor is required. (Limit of three credits).

MMC 4936 Special Topics (VAR). Intensive study for groups of students of a particular topic or limited number of topics, not otherwise offered in the curriculum. Consent of instructor or dean is required.

MMC 4940 Media Practicum (3). Structured field-work experience in media environment.

MMC 4945 Communication Internship (3). On-the-job learning in activity at selected and approved organizations. Will include newspapers, magazines, radio and TV stations, agencies, and non-profit organizations. Prerequisite: Consent of advisor.

MMC 5207 Ethical and Legal Foundations of the Student Press (3). Examines ethical and legal foundations underlying the operation of the student press on American campuses, stressing both rights and responsibilities and how to organize publications to protect both.

MMC 5445 Applied Research Methods In the Mass Media (3). An advanced course in the acquisition and use of secondary data, including media data, as well as the design, execution and utilization of research studies. Students will conduct an original proprietary study. Prerequisite: STA 1013 or equivalent.

MMC 5932 Special Topics Seminar (3). A variable topic seminar dealing with issues of Interest to the community. Examples are rights of high school journalists, cable TV, the use of mini-computers in creative communication.

PUR 4100 Writing for Public Relations (3). Introduction to preparation of news releases, public service announcements, backgrounders and newsletter copy. Exposure to media relations and non-profit and corporate advertising. Prerequisites: PUR 3000 and MMC 3101.

PUR 4101 Publications Editing and Design (3). Design, editing, and production of materials in the area of trade, corporate, organizational, and technical press, with special attention given to typography, style and production of tabloid and magazine format publications. Prerequisite: PUR 3000, PUR 4100, or consent of instructor.

PUR 4106 Advanced PR Writing (3). Further development of writing skills including preparation of feature stories, news media kits and materials for special events. Exposure to target audience selection for news media placement. Prerequisite: PUR 4100, MMC 3101, PUR 3000.

PUR 4934 Public Relations Seminar (3). Open to public relations-emphasis students only. A course designed to allow the advanced public relations student to pursue a specially selected, specific area of public relations (i.e., political, medical, financial, government, corporate, educational, etc.) through in-depth study under a tutorial style of instruction and guidance. Prerequisites: All public relations sequence requirements or consent of instructor.

PUR 5406 Multi-Cultural Communications (3). Explores the multi-cultural dimensions of communications with diverse audiences both internationally and within the United States. Prerequisite: Permission of instructor.

PUR 5607 Advertising and Public Relations Management (3). Operations and objectives of integrated advertising and public relations activities and programs utilizing case studies on budgeting, ethics, media planning/relations, promotions and direct marketing. Prerequisite: Permission of instructor.

PUR 5806 Integrated Advertising and Public Relations Planning and Evaluation (3). Advanced study in developing, planning and evaluating strategic integrated communications programs and campaigns. Prerequisite: Permission of instructor.

RTV 3000 Principles of Television (3). Review of broadcasting industries, organization, history, and practices.

RTV 3200 Studio Production (3). Use of television studio equipment and techniques in production of programs, newscasts, documentaries, commercials, training and video productions. Introduction to basic video directing.

RTV 3207 Video Directing (3). Studio directing/technical directing and related techniques used in television the entertainment shows, commercials, newscasts, documentaries, training and corporate video productions. Students are expected to solve media-related problems during actual productions. Prerequisite: RTV 3200.

RTV 3262 Video Field Production (3). Use of ENG/EFP equipment and techniques in production of programs, news, documentaries, music videos, commercials, training and video productions on location. Emphasis on single camera techniques and editing.

RTV 3263 Video Post Production (3). Advanced post production techniques using A & B rolls, complex audio mixes and their preparation and execution. Prerequisite: RTV 3201.

RTV 3300 Broadcast News Reporting (3). Advanced instruction and practice in news writing, reporting and interviewing for broadcast media. Prerequisite: JOU 3113. Corequisite: RTV 4466.

RTV 3500 Programming Theory (3). Introductory course in programing, ratings, and audience analysis. Prerequisite: RTV 3000.

RTV 3803 Studio Management (3). Students are introduced to basic studio language and procedures and will do research about duties of the producer, budgets and related topics.

RTV 4206 Advanced Video Production Technique Workshop (3). Advanced course in field video production technique. Emphasis is to develop greater location video skills in narrative construction, including more complex narrative structures, more complex video and audio editing, field camera and sound-recording techniques. Hands-on course. Prerequisite: RTV 3263.

RTV 4323 Documentary Production (3). Advanced laboratory and field work to produce, report, write and edit documentaries for television. Prerequisite: JOU 3117, RTV 3300.

RTV 4324 News and Public Affairs Production (3). Reporting, writing, producing and editing hard and feature news stories and mini-documentaries for television. Prerequisite: JOU 3114. Prerequisite: JOU 3117, RTV 3300.

RTV 4466 Electronic News Gathering (3). The course will introduce you to the real world of broadcast journalism. Current styles and techniques of School of Journalism and reporting, photojournalism, and TV news videotape editing will be studied. Prerequisite or Corequisite: JOU 3117, RTV 3300.

RTV 4800 Station Operation (3). As the last course in the Broadcasting sequence, students learn the operation at a television station. Prerequisites: RTV 3207, RTV 4206.

RTV 5806 Telecommunication Management Structures (3). Intensive study of telecommunication management problems, theory of same, solutions of same through practical application and examination of case studies. Prerequisite: Graduate standing.

RTV 5935 Seminar in International Comparative Broadcasting Systems (3). Introduction to international telecommunication systems with special emphasis on broadcasting. Comparison with other countries. Prerequisite: Graduate standing or permission of instructor.

RTV 5936 Seminar in New Mass Communication Technologies (3). Discussion of new communication technologies and their influence on the society. Prerequisite: Graduate standing or permission of instructor.

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