Advertising Program Sheet

SJMC REQUIREMENTS (9 CR. HRS)

MMC 3602 MASS MEDIA AND SOCIETY (3)

MMC 3003 MASS COMMUNICATION ORIENTATION (0)

MMC 3104 WRITING STRATEGIES (3) (Prereq: Grammar Test)

MMC 4200 MASS COMMUNICATION LAW & ETHICS (3)

TRACK REQUIREMENTS (24 CR. HRS.)

ADV 3000 PRINCIPLES OF ADVERTISING (3)

ADV 3200 CREATIVE CONCEPTS (3)

PUR 3000 PRINCIPLES OF PUBLIC RELATIONS (3)

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CREATIVE TRACK (Prereq: Grade of “B” or better in ADV 3200)

ADV 4101 ADVANCED PRINT CONCEPTS (3) (prereq: ADV 3000, ADV 3200 & MMC 3104)

ADV 4103 RADIO/TV CONCEPTS (3) (Prereq: ADV 3000, ADV 3200 & MMC 3104)

OR

ACCOUNT MANAGEMENT TRACK

ADV 3500 ADVERTISING STRATEGY RESEARCH ((3) Prereq: ADV 3000 & MMC 3104)

ADV 4300 MEDIA PLANNING (3) (Prereq: ADV 3000 & MMC 3104)

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MMC 4410 INTEGRATED COMMUNICATIONS CAMPAIGNS (3)

(Prereq: ADV 4101 & ADV 4103 OR ADV 3500 & ADV 4300)

ADV 4930 ADVERTISING SEMINAR (3)

(Prereq: MMC 3104, ADV 3000, PUR 3000, & PUR 4101 or ADV 3200)

ONE DEPARTMENTAL ELECTIVE FROM THE FOLLOWING (3 CR. HRS.)

MMC 4945 COMMUNICATION INTERNSHIP (3) (Prereq: Faculty Advisor’s Approval)

PUR 4101 PUBLICATION EDITING AND DESIGN (3) (Prereq: MMC 3104, PUR 3000 & ADV 4101)

JOU 3003 PRINCIPLES OF JOURNALISM (3)

RTV 3000 PRINCIPLES OF TELEVISION (3)

MMC 4936 SPECIAL TOPICS (3)

UPPER DIVISION LIBERAL ARTS ELECTIVES (12 CR. HRS.)

Select one upper division course (3000/4000 level) from each area.

ANTHROPOLOGY/SOCIOLOGY (3)

ENGLISH (3)

PSYCHOLOGY (3)

SPEECH COMMUNICATIONS-SPC 4445** (3) (EFFECTIVE SUMMER 2000)

** IF 1000/2000 ALREADY TAKEN, MAY TAKE VISUAL ARTS, POLITICAL SCIENCE OR INT'L RELATIONS

AREA OF CONCENTRATION - UPPER DIVISION (15 CR. HRS.)

Select upper division courses (3000/4000 level) only.

Do not duplicate courses selected in liberal arts electives above.

DO NOT TAKE MAR 4323, MAR4613, MA4 4333 (EFFECTIVE SUMMER 2000)

OTHER NON-SJMC COURSES MAY BE NEEDED FOR GRADUATION.