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FOR IMMEDIATE RELEASE
BP Teams Up With Students
At FIU to Distribute Hurricane Guides Throughout South Florida
Guides available in English and Spanish
at 167 participating South Florida BP stations
NORTH MIAMI, FL (June 9, 2003) – For the tenth consecutive
year, Florida International University (FIU) students have
joined forces with BP Products of North America (formerly
known as Amoco) to produce a free 92-page hurricane guide
for South Florida residents. Available in English and Spanish,
the 2003 Get Ready preparedness guide is the only pocket-size
guide endorsed by the International and National Hurricane
Centers, and will be available free at 167 participating BP
stations throughout Miami-Dade and Broward counties beginning
this weekend.
A kickoff event will be held at BP’s newest corporate
station, located at the corner of W. Flagler Street and 25th
Street in Miami, from 9:30-11 a.m. on Thursday, June 12. At
that event, BP will be giving away certificates for $25 worth
of free gas to the first 10 patrons requesting the guide,
as well as handing out free coffee and fountain drinks.
“BP Amoco is proud to continue being part of this
very worthwhile project,” said local BP Regional Account
Executive Joey Tamayo. “Assisting South Floridians in
preparing for the hurricane season is one way BP Amoco can
help give back to the community,” he added. Underwriting
of the Get Ready 2003 program brings BP’s contributions
to the project to some $375,000 since its inception in 1993,
following Hurricane Andrew.
Additional funding support for the project has come from
the International Hurricane Center. “We’re delighted
to again be associated with this important community service
program,” said Dr. Stephen Leatherman, International
Hurricane Center director. Also known nationwide as “Dr.
Beach” for his reviews of the country’s best beaches,
Leatherman says that along with offering storm-mitigation
advice to South Floridians with the hard-copy version, the
students are providing crucial information to some 44 million
people along coastal areas in other parts of the country through
the Get Ready website http://www.fiu.edu/~getready.
During the 2000 hurricane season, FIU Public Relations Student
Society of America Chapter members distributed the one-millionth
hard copy of the Get Ready guide and plans to give away some
75,000 copies this year.
The Public Relations Student Society of America is the world’s
preeminent, pre-professional public relations student organization,
with more than 7,000 members at 227 colleges and universities
in 43 states and the District of Columbia. The FIU Chapter
has won national recognition from PRSSA for the Get Ready
project twice in the past nine years.
A PHOTO OP is available at the following stations on Thursday,
June 12, from 9:30-11 a.m.:
• 2445 W. Flagler St., Miami, FL 33125 (corner of 25th
Street). Tamayo and representatives of FIU PRSSA will be available
to provide quotes.
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