CORAL GABLES, Fla., Nov. 13 /PRNewswire/ -- Bacardi Limited, producer of the world's leading spirit, Bacardi rum, announces the launch of the world's first premium aged rum, Bacardi 8.
Using the original formula, materials and aging process which Don Facundo Bacardi created in 1862, Bacardi introduces Bacardi 8, the aged rum historically reserved for Don Facundo and the Bacardi family. Under the watchful eye of the family's Master Blenders, Bacardi 8 is aged for eight years in the warmth of the tropics, in carefully selected, small mature oak casks, to develop the rounded complexity and natural rich amber color of the finest aged rum.
"Bacardi 8 is no longer a family secret," said Chip Reid, President and Chief Executive Officer of Bacardi Limited, "Now the world can enjoy the richness and smoothness of this exclusive aged rum.
Bacardi 8 defines Bacardi as the leader in the making of premium aged rum. Bacardi 8 is an exquisitely crafted premium brand which will only be available in very limited quantities. Currently, Bacardi Rum is the number one selling premium spirits brand in the world, and for over a century, since its creation in Cuba in 1862, has been the leader in the premium rum category.
Bacardi Limited has positioned Bacardi 8 to ride the wave of demand for premium brands driven by the increasing popularity of cigar bars, martini and fine spirits. The positioning campaign is supported by an extensive program of tasting, display, merchandising and promotional support, emphasizing the essential brand values of an authentic Cuban family's passion and finely crafted aged spirits.
Bacardi 8 made its world-wide debut at the Tax-Free World Exhibition of the Duty Free industry in Cannes, France. The launch strategy capitalizes on the travel retail market as a vital showcase for highlighting the image of premium brands while supporting major domestic market strategies. Bacardi 8 will be available in duty free outlets in December 1997 in 1 liter size and presented in a unique embossed bottle sealed with a cork.
"The travel retail market provides a window to the world, allowing us to introduce the best premium eight-year aged rum to the world's connoisseurs," said Chip Reid.
Bacardi Limited, a privately held and family owned company, is headquartered in Hamilton, Bermuda. In 1993, Bacardi expanded its empire by acquiring Martini & Rossi, consolidating its position as one of the top four distilled spirits companies in the world. Bacardi Limited produces a wide range of spirits including Bacardi rum, the world's number-one selling spirit brand, Martini & Rossi vermouth, the world's number-two selling brand of spirit, Asti sparkling wine, Hatuey Beer and a host of other spirit products.
Bacardi 8 -- How the Experts Describe It
Nose
Complex, yet very well balanced, with notes of apricots, vanilla and nutmeg on a background of white American oak wood.
Taste
Surprisingly smooth, at the same time very full, complementing and delivering all the notes promised by its aroma. The rum bouquet is again superbly set over a wood background spelling out the passage of many years in barrels. The mouth feel is rounded by just the right level of sweet prune notes.
Finish
Very long in the mouth, leaving a pleasant sensation of spicy and wood notes complemented by a deliciously sweet aftertaste.
SOURCE Bacardi Ltd.
11/13/97 13:25 EST http://www.prnewswire.com