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The FIU Brand and Why it Matters

Our brand is more than just a logo and a catchphrase. It’s a story that inspires and an experience that creates an emotional connection. It’s a promise to our community and our students – past, present and future.

Creating a brand that easily communicates those ideas to our audiences requires a commitment to consistency. The guidelines provided here and the guidance of the Division of External Relations can help you reach out to the community while preserving a cohesive, memorable FIU brand identity.